Work

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  Creative testing plan

  The 3-round method I use on every account: test one creative per ad set, validate the survivors, then scale the winners.

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  Weekly report template

  The plain-language report a client gets every week: spend, click-through and cost per lead for each creative, what we keep, what we cut, and what we test next.

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  Campaign rebuild for a beauty salon, before and after

  How I would rebuild a messy account: from 9 ad sets splitting a small budget to 3 clear ones, with one new creative tested at a time.