Marketing

Social Media Management from Zero

Manage social media for businesses. Strategy, content, growth.

Chapters

Episodes

Students

Rating

94%

Instructor

Imane

Course Content

10 chapters · 20 episodes

Welcome

1 episodes

Welcome

What is a Social Media Manager

3 episodes

What is a Social Media Manager

Where Can You Work as an SMM

Skills You Need to Develop

Understanding the Brand

3 episodes

Understanding the Product & Brand Universe

Defining the Target Audience

Setting Client Goals

Visual Identity

2 episodes

What is a Visual Identity

Creating a Simple Brand Guide for Instagram

Building Identity

1 episodes

Building a Simple Visual Identity

Content Strategy

4 episodes

Understanding Content Pillars

Choosing the Right Content Formats

Creating Effective Posts

Choosing the Right Platforms

Planning & Scheduling

2 episodes

Why Plan Ahead

Tools to Schedule Content

Growth Strategies

1 episodes

Free vs Paid Growth Strategies

Community Management

1 episodes

Managing Community Interactions

Getting Your First Client

2 episodes

Key Skills & Choosing Your Path

How to Find Your First Client