Achraf Banoui

Achraf Banoui is a brand strategist and brand identity designer based in Rabat, and founder of Redirect studio.

His work starts before the logo — positioning, naming, and the strategic decisions that determine what a brand actually stands for and who it's for. The visual identity comes after, built on that foundation rather than in place of it.

Self-taught, he built his career through freelance work and by teaching design publicly to a Moroccan audience. He is also co-founder and CBO of Mowakib, working with Moroccan companies on brand and business development.